In today’s fast-paced work environment, especially in remote settings, fostering a culture of engagement and loyalty is more crucial than ever. This article delves into the innovative approach of using gamification to enhance team communication and collaboration.
Together we will build a comprehensive corporate loyalty solution using latest gamification best practices and the Scrimmage Rewards tool.
User Properties and Game Elements
There are 3 types of user property in our framework:
Informational Properties
Properties like role or salary are purely informational and needed for more advanced customization. They are passed by the developers or integrators together with users and is editable from the dashboard.
Analytical Properties
Analytical properties like talksOrganized and reactionsSent automatically measure user engagement with the system. In our use case, we configured automation, automatically updating property value whenever someone organizes an event.
Game Element
Properties like mentorshipExperience, goldTrophies, salesExperience etc. are part of the game economy. They can be rewarded and can be used to create conditions.
The variety of different experiences is making the loyalty program feel more personalized and can be handy in tracking employee engagement.
It also is giving a powerful tool in manipulating popularity of specific skills by providing more rewards and quests for people who are specialized in them.
Progression and Perks
The foundation of our gamification strategy is a well-structured progression system. Here, employees embark on a journey where their achievements and growth are recognized through various levels and perks, including:
- Education: Get compensated on Opportunities like conferences and courses.
- Health: Get compensated on Benefits such as gym memberships and fitness classes.
- Mental Health: Get compensated on Wellness classes and retreats.
- Language Skills: Get compensated on Language classes and cultural experiences.
We assume that the desired employee retention in our company is 8 years. That has to be the period someone need to spend actively participating in company life in order to get the last level of perk. We can regulate perk distribution using levels.
You increase your redemption options limit by leveling up to spend more on benefits. It is essential to understand that even if an employee earns a lot of tokens during the first year in the company, he/she won’t be able to redeem more than his limit and would need to wait years to save all, which should lead to longer retention and loyalty.
Levels
There are 4 in the template and every level requires you to earn some experience, complete some quests or become a mentor. With every level your daily bonus is increasing.
Each level up in the company also rewards employees with one random perk, maintaining consistent engagement and development. Sometimes levels can unlock outside rewards like ability to become mentor or ability to organize company events.
Game Economy: Expert Experience and Kudos Tokens
Our gamification approach includes a dual rewards system:
Expert Experience: Points awarded in specific fields that contribute to professional growth and potential salary increases. You mostly acquire them with completing quests.
Kudos Tokens: Earned through company initiatives, these tokens can be redeemed for cash. You can earn them from getting kudos from someone and completing quests.
In our template we used emoji 🔥 to be the trigger for giving Kudos to someone. Every employee in the company is getting 1 Kudos per day. 1 Kudos is equal to 1 coin which equal to ~1 cent in redeems.
Kudos Tokens can be redeemed on the corporate benefits and Gift Cards. Admins can control redeem rate and redeem limits for every redeem option to incentivise employees spending money on things that are better for company.
Reward Campaigns: Encouraging Communication and Growth
To stimulate interaction and learning, we’ve designed several reward campaigns which are running all the time and are:
- Expert Talks Campaign: Encourage employees to share their knowledge internally, rewarding them with expert experience and loyalty tokens.
- Mentorship Campaign: Fostering a culture of guidance by connecting experienced professionals with junior team members, with rewards for both.
- Knowledge Sharing Campaign: Incentivizing employees to share resources and insights on company channels with specific themes or topics.
- Kudos Campaign: A platform for recognizing and rewarding contributions to knowledge sharing within the organization.
Expert Talks Campaign
The expert talk campaign gives every level 2 and above active employee two quests per month. Every quest in the expert talk campaign is a group quest and can be executed by a team. Completing such a quest gives players relevant experience, tokens, and featured trophies.
Mentorship Campaign
The mentorship campaign has two quests: Find a mentor and mentor 1 individual. This informational campaign promotes an already ongoing mentorship program to all employees. Find Mentor quest will be distributed to every new employee that joins the loyalty program and will be a part of onboarding.
Knowledge Sharing Campaign
The knowledge-sharing campaign is a dynamic campaign that gives all employees quests related to learning and sharing relevant information with colleagues. Information relevancy is defined by the channel in which a message is sent and the assumption that people won’t just send empty messages and then delete them.
Kudos Campaign
Kudos Campaign is a hyper-dynamic campaign that gives employees daily quests, including being active in corporate messenger and reacting to other people’s messages. Thanks to filtering from the Scrimmage reward side, we can detect everyone who gives reactions, type of reactions, and channel, which allows a lot of unique quests to be created.
Inclusive Leaderboards: Celebrating Diversity and Inclusion
Rather than a single leaderboard, we employ a variety of them to ensure inclusivity and recognition across different levels and categories within the organization. These include leaderboards for:
- Consistency in Expert Talks
- Skill Development
- Quest Achievements
Segmentation is key here, with leaderboards tailored to different teams, offices, and demographic groups, fostering a healthy, competitive spirit.
Conclusion: A New Era of Workplace Engagement
Integrating these gamified elements creates a dynamic, engaging, and motivating workspace that resonates with the modern, remote workforce. This strategy enhances employee skills and knowledge and fosters a sharing, collaboration, and growth culture. The result is a workplace where development and engagement are not just goals but integral, enjoyable parts of the everyday experience, leading to a more connected and satisfied team.
Bonus: How is it working inside?
While developing this template, we created 9 data types and around 40 properties inside them. If you a build similar system and you want to use our template please message us on founder@scrimmage.co or sign up yourself on our website: https://scrimmage.co
