Thumbnail Image - The Psychology Behind Duolingo's Success

The Psychology Behind Duolingo’s Success

Duolingo, a popular language-learning app which went public in 2012, is currently the most downloaded education app in the world today. But what has contributed to its staggering success? A plethora of education apps and innovative tech exist in this space, yet Duolingo maintains its dominance over competitors: currently making up for 60% of all […]

Case Study - Shopcash Thumbnail Image

Case Study: How Shopcash Used Gamification to Drive Purchases at Partner Stores

Project Summary Shopcash is a discount cashback app that aims to enhance the shopping experience by offering users cashback on purchases across a wide network of partner stores. Understanding the increasing demand for engaging and personalized shopping experiences, Shopcash sought to differentiate itself in the crowded cashback market by introducing a gamified, points-based reward program. […]