Coffee is undoubtedly a staple in many consumers’ morning routines. But in such an essential industry with a product that’s already addictive, what can companies do to separate themselves from competitors in the market? Let’s analyze one name brand company in particular, to see what has led to their immense popularity and success. In the […]
The Psychology Behind Duolingo’s Success
Duolingo, a popular language-learning app which went public in 2012, is currently the most downloaded education app in the world today. But what has contributed to its staggering success? A plethora of education apps and innovative tech exist in this space, yet Duolingo maintains its dominance over competitors: currently making up for 60% of all […]
Case Study: How Shopcash Used Gamification to Drive Purchases at Partner Stores
Project Summary Shopcash is a discount cashback app that aims to enhance the shopping experience by offering users cashback on purchases across a wide network of partner stores. Understanding the increasing demand for engaging and personalized shopping experiences, Shopcash sought to differentiate itself in the crowded cashback market by introducing a gamified, points-based reward program. […]
Improve User Retention by Gamifying your Product
In the ever-evolving world, the art of forging genuine connections remains timeless. Whether it’s with colleagues, clients, or partners, establishing a genuine rapport paves the way for collaborative success.