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Case Study: How Shopcash Used Gamification to Drive Purchases at Partner Stores

Project Summary Shopcash is a discount cashback app that aims to enhance the shopping experience by offering users cashback on purchases across a wide network of partner stores. Understanding the increasing demand for engaging and personalized shopping experiences, Shopcash sought to differentiate itself in the crowded cashback market by introducing a gamified, points-based reward program. […]

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Kutt Case Study: Enhancing User Engagement and Betting Activity through a Gamified Loyalty Program

Background Kutt is an online betting app that approached Scrimmage to amplify betting activity and peer-to-peer interactions among its users. The company sought innovative solutions to engage users and incentivize activities through cashback rewards and gamification. Challenge The primary challenge was to increase user retention and both the volume and frequency of bets placed by […]