“Life is a journey, not a destination.” ― Ralph Waldo Emerson We continue to cover gamification, which incorporates game-like elements into non-game contexts, contains important addictive elements such as achievement badges, quests, different types of rewards, and more. If achievements, badges, and rewards are the “destination”– then quests are the “journey.” But, what exactly are […]
There are several manifestations of gamification that make it such an effective tool: badges, quests, level progression, different types of rewards, and more. This article will dive into badges specifically – their impact, examples of how and where they are used, and the psychology of why they work. Gamification has revolutionized how we engage with […]
Coffee is undoubtedly a staple in many consumers’ morning routines. But in such an essential industry with a product that’s already addictive, what can companies do to separate themselves from competitors in the market? Let’s analyze one name brand company in particular, to see what has led to their immense popularity and success. In the […]
Duolingo, a popular language-learning app which went public in 2012, is currently the most downloaded education app in the world today. But what has contributed to its staggering success? A plethora of education apps and innovative tech exist in this space, yet Duolingo maintains its dominance over competitors: currently making up for 60% of all […]
In the digital age, where attention spans are shrinking and the fierce competition for eyeballs, storytelling emerges as a powerful tool in product design. It’s a well-documented fact that incorporating stories into your product can increase retention by a staggering 22 times. Moreover, storytelling isn’t just a catchy buzzword; it’s a proven strategy that can boost […]
Project Summary Shopcash is a discount cashback app that aims to enhance the shopping experience by offering users cashback on purchases across a wide network of partner stores. Understanding the increasing demand for engaging and personalized shopping experiences, Shopcash sought to differentiate itself in the crowded cashback market by introducing a gamified, points-based reward program. […]
Background Kutt is an online betting app that approached Scrimmage to amplify betting activity and peer-to-peer interactions among its users. The company sought innovative solutions to engage users and incentivize activities through cashback rewards and gamification. Challenge The primary challenge was to increase user retention and both the volume and frequency of bets placed by […]
The Importance of Onboarding Educating users about the features of your application poses a significant challenge for consumer apps, typically characterized by two primary hurdles: While this process may seem tedious, it is undeniably crucial within the consumer app realm. According to a study conducted by Userpilot, 63% of customers consider onboarding as a pivotal […]
In the ever-evolving world, the art of forging genuine connections remains timeless. Whether it’s with colleagues, clients, or partners, establishing a genuine rapport paves the way for collaborative success.
