Coffee is undoubtedly a staple in many consumers’ morning routines. But in such an essential industry with a product that’s already addictive, what can companies do to separate themselves from competitors in the market? Let’s analyze one name brand company in particular, to see what has led to their immense popularity and success. In the […]
The Psychology Behind Duolingo’s Success
Duolingo, a popular language-learning app which went public in 2012, is currently the most downloaded education app in the world today. But what has contributed to its staggering success? A plethora of education apps and innovative tech exist in this space, yet Duolingo maintains its dominance over competitors: currently making up for 60% of all […]